UNICEF Canada
2024 Impact Report
The Story
A clean and photo-forward report that imagines new heights for children in Canada and around the world. UNICEF Canada's work touches children in over 190 countries and territories, providing education, nutrition, water, and health care to create a better world for every child.
Cause
Youth Futures
Healthcare
Services
Publication Design
Icons & Infographics
Accessibility & AODA Compliance
Details
For their 2024 Impact Report, UNICEF Canada was seeking a fresh and minimal design that would gently enhance their iconic visual identity. They wanted to capitalize on existing brand recognition while bringing a sense of much-needed optimism to their work with youth in Canada and around the world. The publication was designed with donors in mind, providing a calm and credible overview of UNICEF Canada’s impact while communicating the continued urgency of their work with a sense of hope and optimism.
The level of design detail and white space throughout the report was carefully considered to balance aesthetic needs, a desire for large, impactful photography, and areas of dense content. Using a combination of grid systems, columns, and clear typographic hierarchy, the report provides readers with a clean, editorial experience punctuated by UNICEF’s iconic photography and signature cyan blue accents. Subtle graphic details and considered page compositions add visual interest without competing with the stories and information at the heart of the publication.
The report also frames the stories supporting UNICEF Canada’s work through testimonials, portraits, and first-person accounts, which are highlighted through interview-style layouts and moments of visual emphasis. These personal stories help bring the organization’s broader impact to life while creating a more intimate connection with the reader.
Project created at Loop: Design for Social Good