Jays Care Foundation
2021 Program Reports
The Story
A set of joyful and sporty program reports about getting tomorrow’s leaders into the game. Highlighting the importance and impact of their programming streams is essential to Jays Care Foundation's continued national support and reach, as they bring not only baseball, but community, hope and togetherness through sport to youth across Canada.
Cause
Youth Futures
Services
Layout & Publication Design
Icons & Infographics
Accessibility & AODA Compliance
Details
Jays Care’s 2021 Program Reports necessitated a energetic and hopeful tone for reporting that captured the excitement of returning to the diamond post-pandemic, all while maintaining the integrity of the iconic Blue Jays brand. While the reports still feel distinctly "Blue Jays," they are infused with joy and youthful spirit. The signature typography and blue & red colour palette is unmistakable, enhanced by dynamic brush stroke details. Custom icons inspired by the iconic Blue Jays logo, and baseball diamond-themed graphic elements throughout the report immerse the readers in the sport. The layouts also make impactful use of the organization’s beautiful photography, centring youth through large sweeping photos across the pages. As accessibility is a top priority for Jays Care Foundation, all four reports are optimized for screen reader accessibility and colour contrast compliance.
Project created at Loop: Design for Social Good