Community Forests International

Details

The Community Forests International (CFI) brand is a rich and thoughtful reflection of their work, as they go acre by acre enabling communities and forests to thrive together. The logo is a simple, graphic representation of this mission, and inspired by the mandate of “Leading with Love.” Cleverly constructed from two upside down hearts that come together to form a tree, the two hearts can represent both Zanzibar & Canada, as well as the hearts of people and the heart of the forest.

The brand’s visual language is created through the weaving and connecting of illustrated squares into a colourful Brand Tapestry that touches on many parts of the CFI work, and these squares represent the acres on which their legacy is being built. Using a vibrant palette directly inspired by global the ecosystems where CFI works, a large gathering tree takes up the central panels of the tapestry, its roots and branches drawing the eye up and around the canvas. To the right of the tree are elements that represent the work CFI does in Zanzibar (including a silhouette of the African continent) and to the left are elements that connect with their work in Atlantic Canada. Over the years, the CFI illustration style has been applied to additional pieces of collateral including infographics, data collection, impact reports and social media campaigns, further expanding the brand’s asset directory.