Kwäf is a wine subscription service based in downtown Toronto, with a unique brand offering. Their team of sommeliers and wine experts taste wines from across Ontario that aren't offered at the LCBO. They then curate seasonal boxes to send to their customers. The company was in need of a more focused brand identity that sets them apart in the food and beverage industry by being as unique as they are. This new identity began with a new tagline - “Drink outside the box” - that references Kwäf's offering while establishing the company’s originality. The marks in the identity are an intentional play on the tagline.