Emma V Steele
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Clutch

Clutch is a new phone application intended to capitalize on the current popularity of trivia apps, while differentiating itself by introducing the elements of categories and group play. The design needed to be easy and intuitive to use while remaining engaging and fun for users. A unique colour palette injects the identity with life, helps to distinguish question categories and lends itself to a variety of marketing material, keeping the branding from becoming stale. A custom set of category icons were designed to match the app’s logo, which is a subtle indicator of the app’s use.

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